In 1965, in the heart of the Kingdom of Saudi Arabia, in Buraidah, Al-Sunaidi Company began as a small shop that met the simple needs of travel enthusiasts and local camel owners at the time.
The company has expanded to include the largest showrooms in the Middle East for travel supplies, located in multiple cities across the Kingdom, with tens of thousands of specialty products, exclusive agencies, and a vast network of sales partners in the Kingdom and around the world.
Today, our company is proud of its leading brand, its great team, and its group of local and international suppliers.
Technology and its solutions have been one of the company's most important tools for development and accelerating the pace of growth.
In 2021, the company's online store was one of its most important sales outlets, bringing us closer to our customers through evolving content, self-service services, and effective communication.
The vision
With rapid steps, we strive to become one of the largest companies in the world, specialized in its field.
The message
Providing products that make life easier on land, at sea, and while traveling, with high-quality products and services that are easily accessible anytime, anywhere.
Objectives
We aim to enhance our local content and re-export this heritage to the world, in line with our geographical nature and authentic values. We aim to be pioneers in this content and to be the first to create its standards.
Values and principles
Belonging.
Teamwork.
Improving quality and continuous improvement.
Credibility.
Desire for the lead.
Social responsibility
We continually strive to ensure that our products, services, and channels of influence have a clear impact on environmental conservation through programs, activities, and partnerships with various governmental and civil society sectors.
Products and services
Thousands of products are on our store shelves, having come a long way through research, experimentation, and customer partnerships. In recent years, we have created design lines inspired by our local environment, such as the Asir cat motif, which UNESCO recently included on its list of Intangible Cultural Heritage.
This prompted us to initiate the creation of hundreds of products that reinforce the identity of southern Saudi Arabia. This was followed by another design line, Najdi engraving, in which we highlighted the identity of some of the art found in architecture in central Saudi Arabia through hundreds more products, and we are still on this path.
In addition to our products, our tent and umbrella factory has achieved continuous success by winning several government tenders and implementing several private projects, keeping in mind that quality is our motto.
Commercial agencies
Al-Sunaidi Company's alliance with DPT Company
DPT is one of the world's leading companies developing travel, hunting, and adventure products. Our company's alliance and partnership with DPT is a key pillar of product development, diversification, and the creation of alternatives.
Middle East Brand Agency TIEERA
Terra is known for its innovative products, including disposable lighter gas canisters and portable gas stoves with modern designs that suit the nature of travel and adventure.
Our company is pleased to be the exclusive marketer in the Middle East for the products of this distinguished brand.
Exclusive agency in Saudi Arabia for PKL
PKL is one of the most important and highest-quality brands in the development and manufacture of refillable gas cylinders. Our company holds the exclusive agency rights for this company's products, having obtained the Saudi Quality Mark.
Marketing Dometic products in Saudi Arabia
DOMETIC is known for its high-quality, high-tech products, including low-energy portable refrigerators, ice and water coolers. In an effort to create a seamless experience for travelers and adventurers, Al-Sunaidi has entered into a marketing partnership with this renowned company.
Project Management
This department is specialized in implementing awnings, tents, hair houses, and car awnings projects.
The company is considered a pioneer in this field and is the largest supplier in it.
Our company has contributed to developing works in line with the needs and areas of project sites, using the finest materials at the hands of the most skilled technicians.
Certificates
The company has obtained several international and local certifications, confirming the quality of its products and the efficiency of its system performance.
Obtaining quality certifications is one of the steps towards achieving a high level of quality, across several stages and levels, starting with manufacturing and best practices, moving on to transportation and storage, as well as management.
